How to Use Your New Affiliate Analyst: The Tapfiliate MCP Server

Faster, natural-language access to your affiliate data. No need to log in, navigate menus or build custom reports. Ask a question or give an instruction, and get an answer immediately.

Less manual admin work. Routine tasks - checking affiliate status, pulling payout details, reviewing commissions can be handled conversationally instead of through repetitive manual steps.

Real-time accuracy. Because the integration pulls live data directly from your Tapfiliate account, you're always working with current numbers, not a stale export or yesterday's spreadsheet.

Lower barrier for non-technical team members. Marketers and program managers don't need to know the Tapfiliate dashboard inside-out or write API calls. If you can describe what you need, you can get it.

Secure, permissioned access. Authentication is handled when the integration is set up, and access can be scoped to only the data and actions you approve - your affiliate data isn't exposed beyond what's needed.

Scales with your workflow. Whether it's a one-off lookup or a recurring reporting task (e.g., a weekly summary of new affiliate sign-ups or commissions), the same natural-language interface handles both.

An active Tapfiliate account with Admin-level permissions. Admin access ensures the integration can reach the full scope of data and actions it supports.

API/Zapier access enabled on your Tapfiliate account. Together with Admin permissions, this unlocks all the data currently available through the integration.

An AI assistant that supports MCP, such as Claude or Cursor, or Antigravity connected to your Tapfiliate account.

Activity tracked in your account (clicks, conversions, affiliates etc.). Your assistant works with whatever data your account actually has - it doesn't invent numbers or make projections out of thin air. The more activity you've tracked, the richer and more accurate the reports, trends and conclusions it can give you.

Each assistant is connected separately. Connecting Tapfiliate in Cursor has no effect on Claude, and connecting it in Claude has no effect on Cursor. If you plan to use both, you'll need to complete the setup steps for each one individually.

In Claude, there are two ways to connect - through the configuration file or through the Connectors UI. You only need to use one of these methods, not both.

Go to Settings > Tools & MCPs.

Click + Add New MCP Server.

Set Name to tapfiliate.

Paste in the following configuration:

Open your config file:

Paste the JSON block below inside the file.

Open Claude Desktop. Click your profile icon in the bottom-left corner and select Settings.

Click Connectors in the sidebar menu.

Scroll to the bottom of the list and click Add custom connector.

Go to claude.ai and log in. Click your profile icon in the bottom-left corner and select Settings.

Click Connectors in the sidebar menu.

Scroll to the bottom of the list and click Add custom connector.

Fill out the form:

Click Add. Find your new connector in the list and click Connect next to it to activate it.

The system will redirect you to the browser screen to authorize access to your Tapfiliate data > Click Allow.

Now you're back in the Claude interface, you'll see the Tapfiliate MCP connected to your account.

Access Google Antigravity and log in.

Locate the Settings section at the page bottom.

Go to Customizations > Click Add MCP

Paste the below script into the config.json file:

Spotting affiliates who bring clicks but no sales. Every affiliate program has a few partners driving traffic that just isn't converting. This flags them for you, so you can catch a broken landing page, a mismatched offer, or a low-quality traffic source before it wastes more of your budget. Try asking: "Who's sending traffic but not sales?", "Any affiliates with clicks but zero conversions?" , "Who's underperforming right now?"
By default, it looks at the last 30 days and flags anyone with 100+ clicks and no conversions. But you can choose any timeframe that is needed for your today's task, just specify it in your request.
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Finding your best affiliates. Your top performers deserve the spotlight - whether that's a bigger commission, early access to a new promo, or just a thank-you email. This ranks affiliates by real revenue and conversions they've driven, not commission paid out, since a high commission rate doesn't always mean strong performance. Try asking: "Who are my top affiliates?" , "Show me my best performers this month" , "Who should I be rewarding?".

Catching affiliates who've gone quiet. Affiliates rarely announce when they're losing interest - they just stop converting. This surfaces the ones who used to be active but have cooled off, so you can re-engage them before they're gone for good. Try asking: "Which affiliates have gone quiet?" , "Show me affiliates I've lost touch with" , "Who's stopped converting recently?" Default window is 30 days with no conversions - a standard benchmark in affiliate marketing.
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Spotting conversion rates that look off. A conversion rate way above or below your program average is worth a second look - it could mean an affiliate found a great audience fit, or it could be a red flag for low-quality or fraudulent traffic. Try asking: "Any affiliates with unusual conversion rates?" , "Who's converting way better or worse than average?" , "Show me conversion rate outliers".

Checking if your commission structure is actually working. Are you paying the right affiliates the right amount? This compares your commission plans to see which ones attract your best-performing partners, and whether your payouts are actually earning you a return. Try asking: "Is my commission plan working?" , "Which commission tier drives the most revenue?" , "Should I change my commission structure?".

Getting a quick pulse check on your program. Don't have a specific question? Start here. One overview covering your key numbers, top affiliates, anything that needs attention, and a suggested next step. Try asking: "How's my program doing?" ,"Give me a summary" , "What should I focus on this week?".

Following up with new affiliates who haven't started. Recruiting an affiliate is only half the job, getting them active is the other half. This surfaces recently joined affiliates who haven't sent any traffic or conversions yet, while they're still warm and worth a nudge. Try asking: "Which new affiliates haven't started yet?" , "Show me affiliates who joined but aren't active" , "Who needs onboarding help?".

Understanding your program's overall trend. Are you growing, flat, or slipping? This shows the trajectory of your program over any period you choose, and calls out anything worth noticing along the way. Try asking: "Is my program growing?" ,"Show me the trend over the last 6 months" , "Am I trending up or down?".

Reviewing anything that looks suspicious Some traffic patterns just look off - unusually high or low conversion rates, spikes that don't match normal behavior. This gives you a starting point to investigate further; it's a flag for your review, not a verdict. Try asking: "Any fraud signals in my program?" , "Does any affiliate traffic look suspicious?" , "Should I be worried about any affiliates?".

Getting the full story on one affiliate. Give it a name and get the complete picture in one go: when they joined, their plan, clicks, conversions, conversion rate, revenue, and how they're trending compared to last period. Try asking: "Tell me about [affiliate name]" , "How is [affiliate] performing?" , "Give me [affiliate]'s full stats".
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