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July 20, 2026

What UTM parameters are

UTM parameters are tags added to URLs that help you track extra information in a lot of analytical tools e.g. Google Analytics. By using them, you can see detailed insights about your traffic, including which affiliates and campaigns drive the most conversions.
If you’re unsure about combining UTM tags manually, Google’s Campaign URL Builder is a helpful tool to generate tagged links easily. Please note that if affiliates use an analytics tool to analyze traffic in more detail, they can add SubIDs to their affiliate links. Learn more about this functionality here.

How to add UTM parameters to Tapfiliate links

Adding UTM tags to your Tapfiliate links is simple. Follow these steps:
  1. Go to Programs > General settings > Landing page URL.
  2. Click Tags to view available merge tags. Select the ones you want to include in your link: for example, affiliate ID and program ID.
3. Append your UTM parameters—for example, utm_source and utm_campaign.
  • Add a ? before the first UTM parameter.
  • Use & to add additional parameters.
4. Save your settings. Tapfiliate will automatically replace the merge tags with each affiliate’s information. All referral links will include the UTM parameters. Example link with UTM parameters:
https://yoursite.com/?utm_source=${affiliate.id}&utm_campaign=${program.title} In this example:
  • ${affiliate.id} dynamically inserts the affiliate’s unique ID.
  • ${program.title} dynamically inserts the name of your affiliate program.
This allows you to easily see performance by affiliate and program in the external analytics. Here’s an example of an actual link your affiliates will use:
https://youronlineshop.com/?ref=nwezntf&utm_source=josephtribbiani2&utm_campaign=Your+Online+Shop Important note: always test your links to ensure UTM parameters are being tracked correctly in Google Analytics.