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November 9, 2026
It’s technically possible to use Tapfiliate to set up an affiliate program that rewards affiliates for driving installs and in-app purchases. Here’s a high-level overview of how it works.

Tracking Installs

If you would like to track installations and issue rewards based on the install of your application, do as follows:
  1. Follow step 2 of the Rest API integration guide (Create a click) to generate a click_id before the visitor installs your app
  2. Tie this click_id to the visitor using your favorite install-tracking platform or service.
  3. When the user installs your app, grab the click_id and use it to track a conversion as shown in step 3 of the Rest API Integration guide.

In-app purchase tracking:

If you would like to track purchases taking place inside the app, you will follow a logic that very closely resembles that of our lifetime/recurring commissions guide, whereby you first track the customer and then attach conversions to that customer when purchases are made. To achieve this, you would:
  1. Follow step 2 of the Rest API integration guide (Create a click) to generate a click_id before the visitor installs your app.
  2. Tie this click_id to the visitor using your favorite install-tracking platform or service.
  3. When the user installs your app, grab the click_id and use it to track a customer as shown in the Create a customer section of the Rest API Integration guide, passing the click_id.
  4. Whenever a recurring or new payment takes place for the customer, you can create a new conversion through the REST API. In this call, you indicate the customer_id.
Mobile tracking involves cross-domain tracking, as users are redirected to app stores (where our tracking codes can’t be applied). To bridge this gap, the click_id must be tied to the user, which typically requires an external service like AppsFlyer. If your affiliates use coupons instead of links, you can implement coupon tracking. In this setup, conversions are tracked whenever a coupon is redeemed, offering a straightforward alternative. To implement this effectively, you’ll either need a Mobile Measurement Partner (MMP) to tie the click_id to the user or set up coupon tracking for a simpler integration.