What is Affiliate recruitment? 

A great way to accelerate the growth of both your business and your affiliate program is to enable affiliate recruitment. 

By enabling Affiliate recruitment, your new customers can become affiliate prospects. This means that they automatically receive a referral link that they can use to promote your business. 

If they drive a conversion or a customer using their referral link, the affiliate prospect is immediately promoted to affiliate and invited to log into the platform. 

By automatically harnessing your customers' existing interest, you can effortlessly accelerate the growth of your business. And who better to promote your product or brand that those who are personally acquainted with it?

1. Indicate your affiliate prospect Sources

To start gathering affiliate prospects, you must enable a Source of affiliate prospects.

Automated sources

These fully automated integrations already support affiliate recruitment: 

  • Stripe
  • WooCommerce
  • Moonclerk

All you have to do is enable that specific Source in the Sources tab, or in the integration's Settings section. 

Manual sources

If you don't have an integration that automatically supports affiliate recruitment, there are two ways to create affiliate prospects: 

All affiliate prospects will be automatically added to your List of Prospects.

2. Setting up your actions

Once you have affiliate prospects, you can decide how you'd like to reach out to them when they become an affiliate prospect, as well as when they're promoted. 

Please note that setting up an SPF record is a pre-requisite for enabling these notifications. 


We have three communication options available: 

  • Enable and send pre-made trigger emails (these cannot be edited).
  • Create your own trigger emails inside the Tapfiliate platform. 
  • Connect your Tapfiliate account to Mailchimp and handle all of your communication through Mailchimp. For more information on our Mailchimp Integration, refer to this article

Your List of Prospects

When your affiliate prospects start to pour in, they're added to your List of prospects

Here you can review each prospect's details, as well as batch manage them. When checking the box next to the affiliate, two options will appear near the top: 

  • Promote to affiliate 
  • Set affiliate group
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