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First Steps: How to Create and Launch Your First Affiliate Program

This initial setup involves two main parts, acting as a concise guide to get you operational quickly.

Gumrah avatar
Written by Gumrah
Updated over a week ago

Welcome to Tapfiliate! Creating your first program is the most crucial step to getting started and establishing your affiliate presence. This guide serves as your essential checklist to successfully launch your initial program, reflecting the exact steps you see upon logging in.

Get Started in Minutes!

Creating your entire core program is easy and takes only 15-30 minutes. We designed Tapfiliate to be "Easy to Use," ensuring you can quickly set up your account, define your commission structure, and start recruiting affiliates without delay. Let's launch your program!

Why Launch an Affiliate Program (Quick Use Cases)

New users often look for assurance that an affiliate program is right for their business. Here are common reasons why companies launch their first program:

  • E-commerce Stores: To scale sales by rewarding bloggers and review sites who recommend physical products (e.g., earn 1–10% commission).

  • SaaS/Software: To attract industry experts and consultants who promote subscriptions, often via lucrative recurring commissions.

  • Digital Products (Courses, eBooks): To partner with creators who earn a high percentage of the sale (e.g., 20–50% commission) by promoting digital goods to their loyal audience.

Why This Matters

Your first program establishes the foundation for your entire affiliate network, defining the commission structure, your brand identity, and how affiliates will interact with your business environment.

Your Essential Roadmap: The Getting Started Guide

The simplest way to quickly get your program running is to follow the Getting Started Guide (GSG). This guide is located directly within your dashboard and provides the complete walkthrough you need to set up your entire program.

Part 1: Your New Account Setup (Steps 1–5)

This initial phase establishes the foundation for your entire affiliate network. It defines how affiliates will interact with your business environment.

Where to start creating a program

When you first time sign up, you will be guided through setting up your account details before defining your program structure.

Creating your account

Before proceeding to program setup, you will be prompted to activate your free trial.

  • Select your desired plan (e.g., Scale - $199/month).

  • Enter your payment details (Credit Card or PayPal). We require a card for verification, but you won't be charged till the end of trial

The Initial 5-Step Setup and Value Proposition

#

Action

Description & Why It Matters

1

Creating your account & Trial Activation

Action: You activate your 14-day free trial and enter payment details (Credit Card or PayPal).The initial step when you sign up. You provide your Company Name, Website Address, and choose your Tapfiliate Subdomain

Why It Matters:

* Verification: While payment details are required for verification, you won't be charged until the end of the trial. This gives you 14 days to integrate and launch risk-free.

*Subdomain: This is essential because it creates your dedicated Affiliate Portal (is the affiliate's dedicated "home base" or control panel. It is where your partners can log in and access all the necessary tools and data for their promotion efforts, including: Referral Link, Real-time Reporting on clicks, conversions, and commissions earned, all available Marketing Assets (banners, videos, social posts) and etc.)

If the White Label option is not enabled, the subdomain link (e.g., yourcompany.tapfiliate.com) serves as the login point for all your affiliates.

2

Set Up Your Company Profile

Action: Using your " Your Guide to Getting Started" simply configure the program's main settings: give it a Title, provide the Landing Page URL, select your Currency, and set the default Commission Rate.

Why It Matters:

* Website Address: This specifies the main URL your affiliates are intended to promote.

* Landing Page: Defines the primary URL your affiliates will promote, ensuring traffic is sent to the right page.

* Currency: Defines the currency in which commissions will be calculated and paid out, ensuring financial transparency.

* Commission Rate: Sets the default reward, the most important incentive for attracting partners. For guidance on calculating commission, see the link in Table 2 - Program Creation & Launch Checklist Summary

3

Customize your affiliate sign up page

Action: Customize the sign-up page. You define mandatory fields, upload your logo, and add your Terms of Service.

Why It Matters:

* Trust & Conversion: A branded sign-up page increases affiliate trust and application conversion rates. It ensures you collect necessary partner data.

4

Connect Tapfiliate to your website

Action: Integrate Tapfiliate's tracking code.Connect your website and apps to Tapfiliate to ensure accurate tracking.

Why It Matters:

* Essential Tracking: This is the critical technical step that enables accurate capturing of clicks, conversions, and sales, ensuring affiliates are paid correctly. You can find detailed information on How Tracking Works and How to Set It Up, including guides for all our integrations here Integrations.

5

Get the word out

Action: This final dashboard step is about recruiting. You start inviting partners and promoting your affiliate link.

Why It Matters:

* Activation: The system is live! This initiates the flow of traffic and sales, turning your setup into an active revenue channel.

Part 2: Program Creation & Launch Checklist Summary

Once your profile and trial are active , you move directly into the core program setup. The process involves three essential actions:

Launch Overview: Three Core Actions to Go Live

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Action

Goal & Description

А

Sign Up and Create an Offer

Goal: Define the foundation. This step confirms your profile and the basic core offer (program title, currency, default commission rate). For detailed instructions on how to calculate your commission (including recurring and flat rates) and how to configure all settings, please refer to our full guide: The Ultimate Checklist How to Launch an Affiliate Program like a PRO

B

Connect Your Platform

Goal: Enable tracking. This involves integrating Tapfiliate's tracking code with your website. This is essential for accurately capturing clicks, sales, and conversions.

C

Invite Affiliates

Goal: Go live! Start recruiting partners by sharing your custom affiliate sign-up page (e.g., https://yourcompanylink.tapfiliate.com/signup).

Need to Launch Like a Pro? The Ultimate Checklist Awaits!

The steps outlined above establish your core program. For full details on technical integration, defining sophisticated commission tiers, advanced recruitment strategies, and ongoing management, download our complete guide:

FAQ

Who is the ideal partner for a first program?

Start with your most passionate and authentic advocates: existing customers who already love your product, email subscribers, and social media followers.

What is the cookie duration?

The attribution window (or "cookie duration") is the length of time after someone clicks an affiliate's link that the affiliate is eligible to receive a commission for a sale. A longer window (e.g., 60 days) is more attractive to affiliates.

What kind of commission should I offer?

It depends on your product. Generally, physical products offer 1–10%, while digital products and SaaS often offer 20–50% or recurring commissions. Always research your competitors' rates.

Where do I start the sign-up process?

You can begin your 14-day free trial and program setup here: SignUp Now


Still need help?

If you have any questions or if something in this guide is unclear or If you want to unlock this feature and collect more details about your affiliates, please don't hesitate to contact us at support@tapfiliate.com-we're happy to assist!

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