What is a cap?
A cap is the number of conversions that can be attributed to an affiliate for an individual customer's purchases/payments.
When you insert a value into these fields, it will limit the amount of times an affiliate may earn a commission from a specific customer they drove to your website.
This means that even if the referred user/customer remains a customer, our system will stop attributing further conversions tied to that specific customer because the limit has been reached.
What type of caps may I set?
There are two types of caps you may set:
- Recurring frequency cap - This will limit the amount of conversions that will be attributed to an affiliate for a customer.
- Recurring time cap - This will the the amount of days during which an affiliate is eligible for commission on a customer's purchases.
How does it work?
Below you'll find an example of how this works:
- You have created an affiliate program for a subscription service. You've indicated in your commission structure settings that there's a cap of 3 conversions per referred customer.
- Linda arrives on your website with John's referral link and signs up - she becomes a customer.
- Linda makes three successful payments. Your affiliate John earns recurring commission on all three.
- After the third commission is granted to John, the customer is "capped".
- When Linda's 4th payment comes through, commission will not be issued to John.