How to Integrate WordPress with Tapfiliate

In this article, we will cover:

Tapfiliate makes it easy to bring powerful affiliate tracking to your WordPress website. Simply install our lightweight plugin and configure the redirect on your “Thank You” page with query parameters. Then use our shortcode to capture affiliate-driven conversions. This is perfect for businesses selling physical or digital products directly on WordPress.
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With this WordPress integration, you can:

A few things to know:

To successfully integrate, ensure you have the following:

1. In your WordPress dashboard, go to Plugins → Add New.

2. Search for “Tapfiliate”.

3. Click Install and then Activate the plugin.

After checkout, configure your payment processor or system to redirect the user to a URL like:

https://yourdomain.com/thank-you/?sub_id=1234&invoice_id=5678&amount=100

Edit your WordPress Thank You page and insert this shortcode where you want tracking to occur:

[tapfiliate customer_id_query_param="sub_id" external_id_query_param="invoice_id" amount_query_param="amount" currency="USD"]

This tells Tapfiliate:

If you want to pass currency dynamically via the URL, use the argument:

currency_id_query_param="currency"

You can also view our instruction video on how to integrate your wordpress account with Tapfiliate.

If you prefer not to use the Tapfiliate WordPress plugin, you can integrate Tapfiliate manually using JavaScript.

You’ll need a third-party plugin that allows custom code snippets to be added to pages.

We recommend using WPCode (previously known as Insert Headers and Footers).

Steps:
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1. Install WPCode from your WordPress dashboard (Plugins → Add New → Search “WPCode”).

2. Add the detect code to all pages:

Paste this code:

<script src="https://script.tapfiliate.com/tapfiliate.js" type="text/javascript" async></script>

<script type="text/javascript">

(function(t,a,p){t.TapfiliateObject=a;t[a]=t[a]||function(){ (t[a].q=t[a].q||[]).push(arguments)}})(window,'tap');

tap('create', 'YOUR ACCOUNT ID', { integration: "javascript" });

tap('detect');

</script>

Save and make sure it loads site-wide in the header.

3. Add the conversion code to your Thank You page only:
Create another snippet in WPCode and restrict it to your Thank You page.

Paste this code:

<script src="https://script.tapfiliate.com/tapfiliate.js" type="text/javascript" async></script>

<script type="text/javascript">

(function(t,a,p){t.TapfiliateObject=a;t[a]=t[a]||function(){ (t[a].q=t[a].q||[]).push(arguments)}})(window,'tap');

tap('create', 'YOUR ACCOUNT ID', { integration: "javascript" });

tap('conversion', 'Unique Conversion Id', Conversion amount, {customer_id: "Customer Id" });

</script>

Replace EXTERNAL_ID, AMOUNT, and CUSTOMER_ID with your dynamic values (e.g., order ID, total amount, and user/customer ID).

This setup works exactly like the plugin, it tracks visits via the detect script and logs conversions from your Thank You page.

This method is ideal for developers or advanced users who want flexibility or don’t wish to use the plugin interface.

2. PayPal Integration

If your checkout process uses PayPal, you can easily integrate Tapfiliate tracking by specifying PayPal as the provider in your shortcode.

Step 1: Update Your Shortcode

[tapfiliate provider="paypal"]

Then click Save.

Step 2: Configure PayPal

Note: PayPal integration is only available for Business Accounts.

3. Memberful Integration

If you are using Memberful to manage memberships or subscriptions on your WordPress site, follow the steps outlined in the official Memberful Integration Guide.

This ensures recurring payments and subscription renewals are tracked correctly within Tapfiliate.

4. Postback / S2S Tracking

For more advanced server-to-server tracking, Tapfiliate supports Postback (S2S) integration.

This approach allows you to send conversion data directly from your backend, bypassing browser-based tracking.

This method is typically used for:

You can find the full implementation details in the Tapfiliate Postback / S2S Guide.

Example Scenario

Redirect URL after payment:

https://example.com/thank-you/?sub_id=1234&invoice_id=5678&amount=100

Shortcode on Thank You page:

[tapfiliate customer_id_query_param="sub_id" external_id_query_param="invoice_id" amount_query_param="amount" currency="USD"]

Result:

Tapfiliate records this as a conversion for the affiliate who referred the click.

Key Notes

Need More Help?

If you have any questions or if something in this guide is unclear, please don't hesitate to contact us at support@tapfiliate.com. We're happy to assist!