If your website is built using different components and you are not sure which integration you should follow, this is the article for you!
First, you need to know the following:
- How you website is built: Your website is either custom-built by developers coded the website themselves. Or, created using a platform like WordPress, Squarespace, etc.
- Additional integrations: You might also have integrated a shopping cart like Shopify.
- Payment: You might be using a payment gateway like PayPal or Stripe
This leads to the question: What is the flow users follow on my website, and where exactly is the conversion happening?
The conversion might be happening on your main website. Or users might be redirected on checkout to the shopping cart or to the payment gateway.
Most of the times, this is indicated by the location of the thank you/success page - the last one users land on during check out.
Example: if your users get redirected from your main, custom coded site to a Shopify checkout, you would need to use our Shopify integration guide.
Note: If you think you chose the right integration but you don't see any clicks or conversions being tracked, please check this article to check possible causes.