If your clicks, conversions, or customers aren’t tracking correctly in Tapfiliate, don’t worry - this means there’s probably a small issue with the integration setup. Below are the most common causes and steps you can take to troubleshoot and get tracking back on track.

The most common reason for missing tracking data is an incorrect or incomplete integration. Here’s how you can verify your integration:

Make sure the Account ID in your detect and conversion scripts matches the one in your Tapfiliate account. The Account ID is essential for tracking — it tells the code which account the clicks and conversions should be registered under.

If you copied the scripts directly from Settings → Supported Integrations, your Account ID is already included, so you can simply copy and paste them.

However, if you used an integration guide from the Help Center, the Account ID needs to be added manually. In that case, the code will look something like this:

Here’s an article that explains how to find your Account ID.

If you’ve recently updated your website - added a new theme, changed your checkout process, or edited site code - it’s possible that Tapfiliate scripts were removed or affected.

Double-check that you’ve gone through all the steps in the guide.

Make sure these changes don't interfere with referral parameters or page redirects.

Tracking relies on referral parameters (the part of a URL that identifies the affiliate). If these are cut off during redirects, Tapfiliate won’t be able to detect clicks or store cookies in the visitor’s browser.

To test this click an affiliate link yourself.

Check if the referral parameter (?ref=...) remains in the URL when you land on the final page.

For example, your website is mywebsite.com and your referral link is mywebsite.com/?ref=yty1zmwId:

When referral or tracking parameters get cut off in a redirect, the most common causes are:

Your website may be using a redirect (301, 302, or JavaScript-based) that doesn’t preserve query strings.

Some link shorteners (like Bitly, or internal link wrappers) or campaign tracking tools may fail to forward query parameters properly.

Security/CDN setups can rewrite URLs or force HTTPS redirects without parameters. Some consent/redirect banners reload the page without the query string.

Tracking parameters might be appended incorrectly

If the referral goes from one domain to another, CNAME, referrer, or cookie handling might break the chain.

Clicks can take 5–10 minutes to appear in your Tapfiliate dashboard depending on the integrations.

Conversions should appear immediately once the integration is triggered successfully.

After testing your integration, allow a few minutes for data to appear in your dashboard.

If you’ve gone through all the steps above and are still not seeing tracking activity, our support team can help identify what’s going wrong.

Our technical support team is here to help you succeed. We can:

While we don’t create custom code for individual clients, we work closely with your team to guide, support, and empower them so that your implementation is smooth and successful.