If your clicks, conversions, or customers aren't tracking correctly in Tapfiliate, don't worry - this often turns out to be a small issue with the integration setup, or a program setting behaving exactly as configured. Work through the sections below in order.

These are two different problems and they look the same from the outside, so it is worth ruling one out before you touch your integration.

If your program has a recurring frequency cap, it limits how many conversions can be attributed to an affiliate for one customer. Once a customer is capped, later purchases from that same customer are not captured at all - the first order tracks, the second one does not, and nothing in the dashboard explains why.

A cap of 1 means only the first purchase per customer ever counts. If you want repeat purchases to earn a commission, raise the cap: set it to 2 and two sales per customer are tracked.

This is worth checking first whenever tracking works on one test order and not on the next. See Capping the number of lifetime/recurring commissions for where the cap is set and how it behaves.

If the customer linked to that email has been cancelled in your account, no commission is recorded for their later purchases.

Sometimes the sale was tracked, but credited to a different affiliate than you expected.

The most common reason for missing tracking data is an incorrect or incomplete integration. Here's how you can verify your integration:

Make sure the Account ID in your detect and conversion scripts matches the one in your Tapfiliate account. The Account ID is essential for tracking — it tells the code which account the clicks and conversions should be registered under.

If you copied the scripts directly from Settings → Supported Integrations, your Account ID is already included, so you can simply copy and paste them.

However, if you used an integration guide from the Help Center, the Account ID needs to be added manually. In that case, the code will look something like this:

Here's an article that explains how to find your Account ID.

If you've recently updated your website - added a new theme, changed your checkout process, or edited site code - it's possible that Tapfiliate scripts were removed or affected.

Double-check that you've gone through all the steps in the guide.

Make sure these changes don't interfere with referral parameters or page redirects.

Tracking relies on referral parameters (the part of a URL that identifies the affiliate). If these are cut off during redirects, Tapfiliate won't be able to detect clicks or store cookies in the visitor's browser.

To test this click an affiliate link yourself.

Check if the referral parameter (?ref=...) remains in the URL when you land on the final page.

For example, your website is mywebsite.com and your referral link is mywebsite.com/?ref=yty1zmwId:

When referral or tracking parameters get cut off in a redirect, the most common causes are:

Your website may be using a redirect (301, 302, or JavaScript-based) that doesn't preserve query strings.

Some link shorteners (like Bitly, or internal link wrappers) or campaign tracking tools may fail to forward query parameters properly.

Security/CDN setups can rewrite URLs or force HTTPS redirects without parameters. Some consent/redirect banners reload the page without the query string.

Tracking parameters might be appended incorrectly

If the referral goes from one domain to another, CNAME, referrer, or cookie handling might break the chain.

Coupon-code URLs are a common example: they often apply the code and then redirect, and if that redirect drops the query string the ?ref= never reaches our script.

If your conversions are sent server to server and your integration is getting an authentication error back, those conversions were never stored on our side.

See How to Integrate with Tapfiliate via the REST API. A common cause is a team member being disabled: their API key is then refused, which is covered in How to Invite and Manage Team Members.

Clicks can take 5–10 minutes to appear in your Tapfiliate dashboard depending on the integrations.

Conversions should appear immediately once the integration is triggered successfully.

After testing your integration, allow a few minutes for data to appear in your dashboard.

If you've gone through all the steps above and are still not seeing tracking activity, our support team can help identify what's going wrong. Sending these four things with your first message saves a round of questions:

Three common reasons, in this order: the two tests used the same customer email and your program has a cap on conversions per customer; lifetime commissions sent the second one to the affiliate who first referred that customer; or the second test ran in the same browser, where an earlier click was still the most recent one.

Open their link yourself in a private window and check the address bar on the landing page. If ?ref= is still there, the link is fine, and the question becomes what happened between the click and the order.

Our technical support team is here to help you succeed. We can:

While we don't create custom code for individual clients, we work closely with your team to guide, support, and empower them so that your implementation is smooth and successful.

Testing your integration is a crucial step to ensure that clicks and conversions are being tracked accurately. The best way to do this is by performing a test conversion using an affiliate link in an incognito/private browser window.
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For a detailed, step-by-step walkthrough on how to perform this test and what to look for in your dashboard, please refer to our dedicated guide:👉 How to Validate Your Tracking