Cookies are used by websites and tracking software - like Tapfiliate - to track user behavior. Ours abide by the Last Cookie Counts rule.
What does that mean?
The 'last cookie counts' rule means that if the same user follows two different affiliate links, and makes a purchase only after accessing your website through the second/last affiliate's link, this second affiliate will be credited for any conversions.
- Tom follows the affiliate link from Veronica's blog to an online shop. He looks around, checks different products and leaves without converting.
- A few days later, while checking his Facebook profile, Tom sees a post by Sandra, with a link leading to the same shop. This time, he makes a purchase/converts.
- Even though Tom discovered the shop through Veronica's link, Sandra was the last one redirecting him to the shop. This means that Sandra will get credited the commission for that conversion.
Note: If you want to lock a user to a specific affiliate, you can read about our Lifetime Commissions feature here.