What are lifetime commissions?
Lifetime commissions are a great incentive for your affiliates to promote e-commerce business; this feature allows your affiliates to benefit from all subsequent conversions from a client they initially referred to your website.
When setting up Lifetime Commissions, there is no need for cookie tracking -so even if a customer deletes cookies from the browser, Tapfiliate will still know to which affiliate attribute the commission to.
A typical affiliate program rewards affiliates for the individual conversions they have driven. The 'last cookie counts' rule will be followed, and a different affiliate can be credited for the same customer.
How does it work, exactly?
When lifetime attribution has been set up, the following scenario takes place:
Your affiliate (A) drives a customer named Ellen to your website using assets you have shared.
Ellen makes a conversion when she visits the site via affiliate A's referral link.
Ellen then returns to make another conversion a few days later, but this time via affiliates B's link. Affiliate A is again credited for the conversion - not affiliate B.
Ellen again returns to your website a couple of months later, this time on a different device. Affiliate A is credited for the sale again.
How do I set this up?
E-Commerce + Lifetime
To track and reward an affiliate for a customer's subsequent purchases, amend the Javascript conversion code to retrieve the customer when a conversion takes place.
For example, your code could follow the following format:
tap('conversion', external id, amount, {customer_id: "the-customer-id"})
Please remember to enable Recurring / Lifetime commissions on your program.
Some of our integrations already have this feature built-in - look for the highlighted "Supports lifetime commissions" feature at the top of the guide.
Note: If you're a SaaS company and looking for a way to set up (weekly/monthly/yearly) recurring commissions then see this article.
Cap your commissions
If you'd like to set up a limit of how many commissions an affiliate can earn from a certain affiliate, you can set a time or frequency cap on commissions.