Maximize your campaign performance with granular tracking. By leveraging SubIDs, you can gain a deeper understanding of your marketing efforts, leading to more effective and profitable campaigns.
What is a SubID?
A SubID is a dynamic parameter you append to the end of your standard referral link. While your main affiliate link identifies you as the referrer, the SubID identifies the specific context of the click.
Think of it as a custom label. Instead of seeing a "blob" of traffic, SubIDs allow you to tag links with specific values like facebook_ad, newsletter_may, or blog_sidebar.
Why it is meaningful to use (with Example)
Using SubIDs moves you from "guessing" to "knowing." Without them, you only know how many total sales you made. With them, you know exactly which link placement drove the revenue.
Example: Increasing ROI through SubIDs Imagine you are running two different Instagram Story ads:
Ad A: A product demo video.
Ad B: A lifestyle image with a discount code.
By adding ?subid1=demo_video to the first link and ?subid1=lifestyle_image to the second, you can check your Reporting dashboard (as seen in the screenshot) to see which one converts. If the "demo_video" has 50 clicks and 0 sales, but the "lifestyle_image" has 10 clicks and 3 sales, you can immediately stop spending money on the video and double down on lifestyle images, potentially tripling your results with the same budget.
How to Setup (Step-by-Step)
Follow these visual steps to customize your referral link with SubIDs and Sources:
Navigate to Programs: From your side menu, click on Programs.
Access Asset Management: Click on the specific program you wish to promote to open the Referral link & Assets board.
Open the Manager: Look for the blue link titled "Manage SubID and source" located directly under the program header.
Choose a Source: In the pop-up window, select a Source from the dropdown menu (e.g., "My social media page" or "My personal blog").
Add SubID Details:
Click + Add SubID.
Enter a SubID name (e.g., tiktok) and a Code (e.g., 134).
6. Apply: Click the blue Apply button to generate your new link.
Link Transformation Example:
Original Link: https://youronlineshop.com/?ref=myrefcode1
Where can I analyze the data?
To view your performance data, navigate to the Reporting section in your sidebar. Select the SubID tab to see a detailed breakdown of your traffic. From here, you can:
Filter results by specific SubID names (like "placement" or "tiktok").
Analyze the number of Clicks, Customers, and Conversions per tag.
Compare different campaign elements to see which strategies are most effective.
FAQ
❓Can I use multiple SubIDs for one link?
Yes, the interface allows you to add and manage multiple SubIDs to track various layers of your campaign simultaneously.
❓Does adding a SubID affect my referral code?
No, your unique referral code (e.g., myrefcode1) remains part of the link to ensure you are credited for the sale; the SubID is simply an additional layer of tracking.
Next Steps
Now that you know how to add Sub IDs to your links, explore these features to further refine your tracking and reporting:
Tracking Different Traffic Sources Monitor performance across multiple channels and understand which specific sources generate the best ROI.
Generating Deeplinks Create links that direct users to specific product pages or sections for more targeted and effective promotion.
Viewing Conversion and Customer Data Gain full visibility into which referrals converted and access detailed customer insights from your conversions.
Accessing Reports Generate comprehensive performance reports to analyze your campaigns and optimize your overall program strategy.