What is a Deep Link?
A Deep Link is a specialized tracking link that bypasses a website's homepage and takes the user directly to a specific internal page — such as a product detail page, a specific category, or a promotional landing page.
In affiliate marketing, while a standard link might send a visitor to brand.com, a deep link sends them to brand.com/products/blue-running-shoes. This ensures that the user lands exactly where the affiliate’s content promised they would.
Why Deep Links are a Game-Changer
Deep links bridge the gap between "interest" and "purchase" by removing unnecessary navigation steps.
Boost Conversions: Directing users to a specific product reduces friction. Statistics show that product-specific deep links can convert 2–3x higher than generic homepage links.
Highly Targeted Traffic: Affiliates can match their content (e.g., a review of a specific camera) with the exact product page, leading to an 80% increase in relevance and higher engagement.
Enhanced UX: Mobile users, in particular, benefit from a seamless journey. Some platforms report a 110% boost in revenue per tap when deep linking is combined with optimized tracking.
Accurate Attribution: Deep links integrate with your existing tracking system, ensuring affiliates get credit for specific SKU-level sales while maintaining a natural user journey.
How to Set Up Deep Links (Step-by-Step)
Follow these steps within your affiliate dashboard to generate your custom tracking links:
Navigate to the Deeplink Generator: From your main menu, click on the Deeplink generator tab to open the tool.
Example: Locate the link icon in your sidebar to access the creation suite.
Paste the Destination URL: Go to the advertiser’s website, copy the URL of the specific product you want to promote, and paste it into the "Add page link" field.
Select Your Program: Use the dropdown menu to select the specific affiliate Program the product belongs to.
Example: Select "Summer Apparel Campaign" from your active programs.
Choose Your Traffic Source: Select the Traffic source where you intend to post the link to better track your performance.
Example: Select "My personal blog" or "My social media page".
Add SubIDs (Optional): If you want to track specific details (like which button or post the click came from), click "+ Add SubID" and enter a name and code.
Example: Name: Sidebar_Ad, Code: Banner_01.
Generate and Share: Click the Generate button. The system will create a unique link with your tracking parameters appended.
Example: Your final link might look like https://advertiser.com/product?ref=yourID&subid=Banner_01.
FAQ
❓Why should I use a deep link instead of my main referral link?
Main links usually land on the homepage. Deep links reduce "drop-offs" by showing the customer the exact item they clicked to see, which increases your chances of earning a commission.
❓Do I need to create a new deep link for every product?
Yes, if you want to send users to different pages, you should generate a unique deep link for each destination to ensure the best user experience.
❓Will my SubIDs show up in my reports?
Yes. By using SubIDs during the generation process, you can see exactly which sources or specific posts are driving the most sales in your reporting dashboard.
Still need help?
If you have any questions or if something in this guide is unclear, please don't hesitate to contact us at support@tapfiliate.com-we're happy to assist!
NEXT STEPS
Now that you can direct your audience to specific pages, explore these resources to monitor your success and understand your performance data:
Viewing Conversion and Customer Data: See which referrals converted into sales or leads, and access detailed customer insights from your successful deep links.
Accessing Reports: Generate comprehensive performance reports to analyze your campaigns and optimize your overall strategy.
Tracking Bonus Results: Monitor any additional rewards or incentive programs linked to your promotional activity.
Viewing MLM Results: For multi-level marketing programs, track commissions and performance across your downline network.