With our powerful Triggers feature, you can create personalized, automated email notifications that keep affiliates (and yourself) informed in real time—without lifting a finger.

Why This Is a Game-Changer:

Instant Updates: Let affiliates know the moment a commission is earned or a payout is generated.
Stay Informed: Receive alerts when new affiliates sign up, campaigns hit milestones, or important events occur.
Personalized Messaging: Customize content, tone, and branding to match your company’s voice.
Save Time & Reduce Errors: Automation ensures no important notification slips through the cracks.

Example Use Cases:

An affiliate gets an email the second they make a sale.
You receive a notification when someone joins your affiliate program.
Affiliates are informed when their payout is on the way.

Events

We have different events implemented which you can set triggers to:

Affiliate created: This can be the result of an individual (who was previously not an affiliate) signing up as an affiliate, or being manually added as an affiliate. You can distinguish who initiated this event by using the ‘initiator’ filter.
Affiliate added to program: Each time an affiliate applies, or is manually added to a program. You can distinguish who initiated this event by using the ‘initiator’ filter.
Affiliate approved for program: This event is triggered when an affiliate is automatically approved, or manually added to a program.
Affiliate disapproved for program: This event is triggered when an affiliate is disapproved.
Affiliate prospect created: This event is triggered when an affiliate prospect is created by an Affiliate recruitment source.
Affiliate prospect promoted: This event is triggered when an affiliate prospect becomes an affiliate. There are several ways for a prospect to be promoted.
Conversion created: This event is triggered whenever a conversion is created.
Commission created: This event is triggered whenever a commission is created. This can be the result of a conversion, an automatic recurring commission, an MLM commission, or a commission added through the API.
Commission updated: This event is triggered whenever a commission is (dis)approved or edited.
Payment created: This event is triggered when an affiliate's balance is settled in Tapfiliate.
Customer created: This event is triggered when a customer is created.
Customer updated: This event is triggered when a customer's status has changed.

Filters

You can assign filters to triggered events, too. The filters are different for each specific event. For example, the event ‘affiliate created’ has the filters options shown in the image below:

Triggers availability

By default, the triggers are not available during the free trial of the platform. You can contact the support team for an early access, you can also check out the events list in the free trial, for which you can create trigger actions.

Launch Plan

The launch plan offers 50 trigger events per monthly billing cycle ($89/month), and 700 trigger events for annual plan users ($890/year). You will be able to check the available trigger actions left in the triggers section. Once the balance is exhausted, the triggers will no longer complete the actions unless the balance is restored in the next billing cycle.

Scale Plan

The scale plan offers 500 trigger events per monthly billing cycle ($199/month), and 7000 trigger events for annual plan users ($1990/year). You will be able to see the available balance in the triggers section.

Enterprise Plan

The enterprise plan has no limitations in the number of trigger events fired for both the monthly plan ($599/month) and the annual plan ($5990/year).

Note: You can contact the support team for additional bundles of trigger actions, and we will be able to assist you further.

Here's a quick video of the overview:

Setting up a new trigger email

Access the Triggers feature.
Press "+ New Trigger" button at the top right of the Triggers Page.
Choose a title and description for your triggers
Select the ‘event’ that will trigger the email.
Add filters (optional).
Then, at the Do the following, select the Email Notification option.

Email Notification

Once you click on the Email Notification option, a window will open in which you will customize your email.

Here you will:

Select a recipient (To: ...)
Give your email a subject.
Write your message in the text box.

Customization options:

Select a text to view editing options for that text.
On the right side, you'll find the {...} sign. Click here to view and insert merge tag options for the current event. You can use merge tags these to personalize the email or include additional information, such as the affiliate's referral link or coupon, or information regarding a conversion they drove or the commission they've earned.
On the left side, you'll see a plus sign +. Click here to add a button or an image to the message.

Test your email notification

To see how it looks in your own inbox, click the 'test action' button.
You can also check how it looks on a mobile device by switching between the 'device' icon at the bottom.
When you're happy with your email notification, hit save!

Here's a quick video of the process!

Got a team?

If you're using a Tapfiliate account as a team, you can share your triggers by toggling on the Share trigger button.

That way, your colleagues can view and edit the notifications that have been created.

Keep in mind the following, however - if a shared trigger email's recipient is set to "Myself", all team members will receive the notification.