Some of our integrations require that you change something in the conversion code. These changes adapt to your shop or set up.    

Below we have gathered a two common issues: 

  • You have a hardcoded external id

    While we have figured out the variables for most of our supported integrations, there some integrations that require you to inject the customized, dynamic tags that carry the values for external ID, order amount, and customer ID.

    Putting a transaction id/number directly into the code will result in a conversion tracking once. If you aren't sure what to place in this field, ask your eCommerce software provider or get a developer who can help identify these tags for you.
  • External id and order amount field is empty/unknown

    If you're using our generic JavaScript Integration, it may be the case that this information wasn't sent when the conversion was registered. Be sure to adapt the code to your set up. For more information on how to format your conversion code, please refer to our JS library.

Stripe example

Stripe e-commerce solutions have, most of the time, customized tags that carry the values of the conversion, such as  conversion ID and conversion amount. We can't figure out what these are for you. 

Therefore, in our Stripe installation guide, you will see in the second piece of code (conversion tracking) placeholder text used for those tags: 

'STRIPE CHARGE ID', ORDER AMOUNT, {customer_id: 'STRIPE CUSTOMER ID'
  • If you don't change this placeholder text using actual dynamic tags, the values passed on each conversion will be hardcoded, remaining always the same: STRIPE CUSTOMER ID will be the conversion ID for all conversions, and OPTIONAL ORDER AMOUNT will be transformed into 0.00.
  • As two conversions cannot have the same ID, you will only see the first one registered. All of the following, with a hardcoded ID, will be read by Tapfiliate as the same conversion over and over, and therefore, not registered.
  • Please contact your platform's support to understand which dynamic tag you need to use to track conversions.


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