Tapfiliate provides robust tools for tracking and analyzing affiliate bookings and conversions. You can check how to set up the tracking and verify your integration here. Below, we'll discuss the further steps.
Viewing Affiliate Bookings
Affiliate-attributed bookings are displayed as conversions in the Conversions section of Tapfiliate. Here, you can:
See which affiliate generated each booking.
Review the conversion details sent by your integration, such as booking/reference numbers.
To ensure accurate tracking, make sure your integration sends all relevant data to Tapfiliate, including booking identifiers and other details.
Distinguishing Booking Types
To differentiate between booking types (e.g., transfer vs tour), include a booking-type identifier in the conversion data sent to Tapfiliate. Without this field, Tapfiliate cannot categorize bookings by type. This step is crucial for businesses managing multiple booking categories.
Filtering Conversions by Affiliate or Time Period
To analyze conversions for a specific affiliate or time period:
Navigate to the Conversions tab.
Apply the Affiliate filter to select the desired affiliate.
Use the Date filters to narrow results to a specific time period (e.g., a particular month).
Review the filtered conversions, including booking/reference numbers and other details.
For example, you can use the Pending conversions view to see conversions awaiting approval and their associated details.
Tips for Effective Use of the Conversions Section
Always ensure your integration sends complete and accurate data to Tapfiliate.
Use filters strategically to focus on the most relevant data.
Regularly review the Conversions section to monitor affiliate performance and identify trends.
By following these steps, you can effectively track and analyze affiliate bookings and conversions in Tapfiliate, enabling better decision-making and performance optimization.