What's a UTM parameter?
Adding UTM parameters will help you get more granular information in your Google Analytics.
Maria avatar
Written by Maria
Updated over a week ago

UTM parameters are tags you add to a URL which help you collect extra information in Google Analytics, aggregating valuable data to the data already collected there.

While Tapfiliate is a great resource to track and collect data for your affiliate programs, having a Google Analytics account will help you get other insights regarding the traffic arriving at your website.

This means the different affiliate.id and program.title will appear clearly discriminated in Google Analytics as well.

You can see how to set up UTM tags for your Tapfiliate account here.

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