‘Cookie time’ refers to the amount of time (in days) between the last click and the conversion. During this time, the affiliate will still be credited for the conversion.
We set our default to 45 days - industry standards vary between 30 and 90 days. The max time you can set is 365 days.
To configure the cookie time, do the following:
- Click on 'Programs' > Select your program > Click on 'Settings' > Note the preferred amount in the 'Cookie time in days' field.
When you change your program's cookie time, the change will take effect immediately.