In this article, we will discuss:
We've also attached a short FAQ section at the end of this article.
S2S/Postback Tracking
Tapfiliate's new postback feature allows you to track specific conversions for individual affiliates. This guide will walk you through setting up postbacks in the advertiser portal.
How to setup the postbacks for affiliates
1. Accessing the Postback Section:
Log in to your Tapfiliate advertiser account.
Navigate to the "Affiliates" section.
In the "Affiliates" section, locate the "Postback" section.
2. Adding a New Postback URL:
Click the "Add New Postback URL" button located in the top right corner of the "Postback" section.
A new window will appear for configuring the postback.
3. Configuring the Postback:
Affiliate Selection: Choose the affiliate you want to associate this postback with from the dropdown menu.
Postback Details:
Title: Enter a descriptive title for your postback (e.g., "Signup Complete").
Program: Select the affiliate program this postback applies to.
Source: Choose the source of the affiliate traffic (e.g., website, email campaign).
Action Type: Select the type of action you want to track:
Customer: Track customer-related actions (e.g., signups).
Conversion: Track specific conversion events within your program.
Action Status: Specify whether the postback should trigger on "create" (new action) or "update" (existing action) of the chosen action type.
HTTP Method: Choose the HTTP method for sending the postback data:
GET: Sends data as part of the URL.
POST: Sends data separately from the URL.
Postback Link: Enter the URL of your server-side script that will receive the postback data.
Parameters: Define the data points you want to send with the postback:
Click on "Add Parameter" to create a new parameter.
Enter a descriptive "Name" for the parameter (e.g., "revenue").
Use the "Content" dropdown to select a macro that will be dynamically populated with relevant data (e.g., ${click_id}, ${conversion_id}). You can add multiple parameters.
4. Testing the Postback (Optional):
Click the "Test Postback" button to send a test notification to your server script with sample data.
Verify that your server script receives and processes the test data correctly.
5. Saving the Postback:
Once you've configured and tested the postback (if necessary), click the "Save" button.
By following these steps, you can create postbacks for your affiliates in Tapfiliate. Whenever the chosen action occurs for the specified affiliate, Tapfiliate will send a notification to your server script containing the relevant details. This allows you to track affiliate performance more accurately and attribute conversions to the right sources.
Pause or remove existing postbacks
Once you've created postbacks for your affiliates in Tapfiliate, you can easily edit, pause, or remove them as needed. Here's how:
1. Accessing the Postback Section:
Log in to your Tapfiliate advertiser account.
Navigate to the "Affiliates" section.
In the "Affiliates" section, locate the "Postback" section.
2. Viewing Existing Postbacks:
The "Postback" section will display a list of all postbacks you've created for your affiliates. Each postback will show details like the associated affiliate, program, source, and action type.
3. Editing a Postback:
Locate the postback you want to modify in the list.
Click the pencil icon next to the desired postback.
This will open the edit window where you can make changes to the existing settings like title, program, source, action details, HTTP method, postback link, or parameters.
Once you've made the necessary edits, click the "Save" button to apply the changes.
4. Pausing a Postback:
To temporarily disable a postback, locate the desired postback in the list.
Click the pause button next to the postback. This will switch the postback to an inactive state.
A paused postback will not trigger any notifications until you resume it.
5. Removing a Postback:
If you no longer need a particular postback, you can delete it permanently.
Locate the postback you want to remove in the list.
Click the trash can icon next to the desired postback.
A confirmation dialog will appear. Click "Delete" to confirm the removal.
By following these steps, you can effectively manage your affiliate postbacks in Tapfiliate
Affiliate postbacks
Your affiliates also have the option to setup postbacks from their affiliate portal. Take a look at our technical guide for affiliates to setup postbacks.
FAQ
1. Can I use Tapfiliate postbacks with custom affiliate management systems?
Yes, but it requires some technical knowledge. Tapfiliate offers S2S/Postback tracking as an advanced feature. This allows you to configure postbacks to integrate with your own affiliate management system. Setting this up typically involves configuring a subID and creating a trigger within Tapfiliate that fires a webhook URL to your system whenever a conversion is recorded.
2. What HTTP methods does Tapfiliate support for postbacks?
Tapfiliate supports both GET and POST methods for sending postback data.
GET: Data is appended to the URL of the postback link. This method has limitations on the amount of data you can send and may expose sensitive information in the URL.
POST: Data is sent separately from the URL, offering more security and flexibility for larger datasets.
3. What type of parameters can I use with Tapfiliate postbacks?
Tapfiliate offers a variety of pre-defined macros you can leverage as parameters. These macros dynamically populate with relevant data points like click ID, conversion ID, order amount, and more. You can also define custom parameters with specific names to send additional information relevant to your tracking needs.
4. How can I ensure my server script is set up correctly to receive Tapfiliate postbacks?
Tapfiliate provides a "Test Postback" feature within the postback configuration window. This allows you to send a test notification to your server with sample data. Verify that your affiliate's server script can successfully receive and process this test data to ensure proper functionality.
5. Are there any security considerations when setting up Tapfiliate postbacks?
If you are using the GET method for postbacks, be mindful that the data will be visible in the URL. This could be a security risk if it includes sensitive information. Using the POST method is generally recommended for increased security. Additionally, ensure your server script is properly configured to handle incoming data from Tapfiliate to prevent unauthorized access.