General Program Settings: Currencies, Languages, and Cookie Duration

Tapfiliate is designed to support global affiliate programs, offering extensive flexibility by allowing users to manage affiliate programs across different currencies. We understand the importance of working with local currencies in international markets, and that’s why we support a wide range of currencies to cater to various regions and businesses.

Here’s a complete list of currencies currently supported by Tapfiliate. The following dropdown lets you choose the currency used to reward and pay your affiliates:

All commissions, conversions, and reports within the program will be displayed in the selected currency. To select the currency:

Go to Programs > General Settings - hit the Save button after choosing the currency:

Even though your program has a default Program Currency, you can choose a different currency when tracking individual conversions.

This is possible when integrating with Tapfiliate using the JavaScript integration or the REST API by passing the appropriate ISO currency code. If you're adding a manual conversion through the Tapfiliate interface, you can also select the desired currency directly from the Currency drop-down.

When a different currency is specified, the conversion will use that currency instead of the program's default currency. This is especially useful if your store processes transactions in multiple currencies.

For reporting, Tapfiliate automatically converts values to your configured Account Currency (USD or EUR), allowing you to view performance across multiple currencies in a single reporting currency. This does not affect the original conversion currency or the program's default currency used for commission calculations.

Please note that when switching between currencies in the reports, the number of clicks and conversions remains the same, while the revenue amount changes based on the selected currency. This is because clicks and conversions are tracked independently of currency, whereas monetary values depend on it.

In affiliate marketing, ‘cookie time’ refers to the period (measured in days) between a user’s last click on an affiliate link and a conversion (such as a purchase). During this time, the affiliate who referred the user will still receive credit for the conversion.

By default, Tapfiliate sets cookie time to 45 days, though industry standards can vary from 30 to 90 days. The maximum cookie time you can configure is 365 days.

Advertisers choose cookie durations based on purchase behavior and campaign goals:

Cookies are used by websites and tracking software to monitor user behavior. Tapfiliate follows the Last Cookie Counts rule.

If a user clicks multiple affiliate links before converting, the last affiliate link clicked will be credited for the conversion.

Example:

Tom discovers an online shop through an affiliate link on Veronica’s blog. He browses the shop but leaves without making a purchase. A few days later, Tom clicks a link shared by Sandra on Facebook, visits the shop again, and completes a purchase.

Even though Tom initially found the shop through Veronica, the commission goes to Sandra, as she was the last affiliate to direct him to the shop.

To configure your program’s cookie time:

Any changes you make to your program’s cookie time take effect immediately.

Note that you can set different cookie durations for each program if you have multiple programs. Here’s how to switch between programs:

When you have 2 or more programs on your account and set up the cookies, make sure to pay attention to which program is selected at the top.

Tapfiliate will not track conversions once your account’s set cookie period expires. In other words, the cookie lifetime inside the Tapfiliate system is what matters for tracking purposes.

The Affiliate Portal is available in the following languages:

Please note that the Admin side of the platform is currently available in English and Spanish.

To choose the language your affiliates will see, you can set the default language for both the sign-up form and the affiliate dashboard. This also determines the language used in the affiliate portal. You can configure this in: Program → Signup page → Language

As the advertiser, you can update the language for your program at any time in the settings.

While you, as the advertiser, can define the default language for affiliates starting at the sign-up page, affiliates can change their preferred language later in their account under the Profile settings tab.

You can automate the approval of affiliates and commissions from your program settings. When Automatically approve affiliates is enabled, new affiliates are automatically approved when they apply to the program. When Automatically approve commissions is enabled, commissions are automatically approved without requiring manual review.

Under Notification settings, you can manage the default email notifications for your program. You can choose to notify affiliates when they are approved and receive an email when a new affiliate signs up. If you prefer more control over your notifications, you can disable the default notifications and create custom ones using Triggers.

You can also add a Contact email for Affiliates, which gives affiliates an email address they can use to contact you and it gets sent directly via the standard welcome email template. Leave this field blank if you don't want to display a contact email.

❓If I track conversions in several currencies, what will be the currency the affiliates will be paid in?

Tapfiliate can track conversions in multiple currencies. Each conversion retains its original currency, which is used for commission calculations and affiliate balances.

For reporting, Tapfiliate automatically converts values to your configured Account Currency, allowing you to view performance across multiple currencies in a single reporting currency.
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This reporting conversion does not change the original conversion currency, the Program Currency, or affiliate commission calculations. If you need to perform currency exchange when processing payouts outside of Tapfiliate, you can continue to do so as part of your payout workflow.

You can find more details about managing payouts here.