Marketing assets are the foundation of any successful affiliate program. They're the promotional materials you provide to your affiliates to help them effectively market your products or services. The right mix of assets can dramatically increase affiliate engagement, conversion rates, and ultimately, your revenue.

Affiliates who have access to professional, conversion-optimized materials are more likely to:

Your affiliate "Marketing Assets" section is the central library where your partners go to get the tools they need to succeed. A well-stocked library makes it easy for affiliates to start promoting you, ensures your brand is represented correctly, and ultimately drives more sales.

Let's break down the types of assets you can create in Tapfiliate, from the "must-haves" to the "pro-level" tools that will set your program apart.

For more information on how to add marketing materials, [read here]

Image banners are the backbone of affiliate marketing. They're versatile, easy to implement, and work across virtually any website or platform.

Technical Requirements:

Most Common Sizes (Google Ads standard):

NOTE: We do not limit you in image size except for the file size of 150 KB.

Where Affiliates Use Them:

Pro Tip:

Simple but powerful, text links are the most flexible asset type. They blend naturally into content and are essential for content creators and bloggers.

Technical Requirements:

Common Use Cases:

Where Affiliates Use Them:

Best Practice: Provide multiple pre-written text link variations with different anchor text options (brand name, product features, action-oriented phrases) to help affiliates maintain natural, SEO-friendly content

This asset type gives affiliates complete creative freedom by providing high-quality visual materials without embedded tracking. This unique asset is a static, non-trackable image

How It Works:

Where Affiliates Use Them:

Why Offer This: This feature allows you to provide high-quality logos, product photos, or brand imagery without a hard-coded link. Some experienced affiliates prefer to control their own link structure for SEO purposes, A/B testing, or integration with their analytics systems. This asset type empowers them while ensuring brand consistency.

Video content consistently outperforms static content in engagement and conversion rates. Providing ready-to-use video assets removes a significant barrier for affiliates.

Technical Requirements:

Most Effective Video Types:

Where Affiliates Use Them:

Content Strategy: Create videos of varying lengths (15-second clips for social media, 2-3-minute demos, and longer in-depth reviews) to suit different affiliate channels.

For established programs ready to scale, these advanced assets provide sophisticated promotion capabilities:

Product feeds are XML files that automatically supply affiliates with your complete product catalog, including real-time pricing, descriptions, and availability.

Technical Requirements:

Critical Setup Note: Standard feeds from Google Merchant Center or Facebook/Meta are not directly compatible. The tag names must match Tapfiliate's exact specifications. For example:

Why This Matters for Marketers: Tapfiliate automatically generates tracked referral links for each product, enabling affiliates to create custom product showcases with current pricing and inventory. This transforms affiliates into dynamic storefronts rather than static promoters.

Where Affiliates Use Them:

Business Impact: Despite the initial setup effort, product feeds are game-changers for e-commerce programs. Affiliates can promote your entire catalog without manual updates, leading to:

HTML5 banners are animated, interactive advertisements that offer superior engagement compared to static images.

Technical Requirements:

Advantages Over Static Banners:

Where Affiliates Use Them:

Development Note: Due to the technical complexity, HTML5 banners should be created by designers familiar with IAB standards and affiliate tracking integration.

✅ Brand logo files (PNG + SVG)

✅ Product images or screenshots

✅ Pre-written promotional copy (short, medium, long)

✅ Banner pack (at least 3 sizes)

✅ One short “What makes us special?” elevator pitch

✅ Optional: Product Feed (if you have an extensive product catalog)

✅ Optional: Video snippets

Remember: the easier you make it for affiliates to promote you, the more they will. Invest in quality assets upfront, maintain them consistently, and watch your affiliate channel become one of your most profitable marketing engines.

The most successful affiliate programs treat their marketing assets as living libraries-constantly updated, performance-tested, and optimized based on real-world affiliate feedback and conversion data. Start building your library today, and give your affiliates every reason to choose your program over the competition.