As you know, cookies are used by websites and tracking software - like Tapfiliate - to track user behavior.
The 'last cookie counts' rule means that if the same user follows two different affiliate links and purchases only the second time, only the last one will be credited for any conversions.
- Tom follows the affiliate link from Ahmed's blog to an online shop, he looks around, checks different products and leaves without converting.
- A few days later, while checking his Facebook profile, Tom follows a post from Sandra to the same shop and converts right away.
- Even though Tom discovered the shop through Ahmed's link, Sandra was the last one redirecting him to the shop, which means that she will get credited the commission for that conversion.
Note: If you want to lock a user to a specific affiliate, you can read about our Lifetime Commissions feature here.