> ## Documentation Index
> Fetch the complete documentation index at: https://support.tapfiliate.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Setting up Sender Policy Framework (SPF) for Custom Emails

> Set up your Sender's Policy Framework (SPF) and use your own email to communicate with your affiliates

November 9, 2026

1. **[What is an SPF Record?](#h_aa2d00341f)**
2. **[How to Configure your SPF Record](#h_0dbe3f0349)**
3. **[Notes](#h_26c4d760b6)**
4. **[Next Steps](#h_1acc5d2528)**

Using your own email address to communicate with affiliates (e.g., `partners@yourbrand.com`) is a professional way to build trust. To do this, you must set up an SPF record in your DNS.

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## What is an SPF Record?

An SPF (Sender Policy Framework) is a security record in your DNS that tells email providers which servers are allowed to send emails on behalf of your domain. Without this, your emails may be marked as spam or blocked.

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## How to Configure your SPF Record:

1. **Access your DNS:** Log in to your domain host (Cloudflare, GoDaddy, Namecheap, etc.).
2. **Check for existing SPF:** Look for a **TXT record** that begins with `v=spf1`.
3. **Create or Update:**
   * **If you DON'T have an SPF record:** Create a new TXT record. Set the **Host** to `@` (or leave [blank for Wix](https://support.wix.com/en/article/adding-or-updating-spf-records-in-your-wix-account)) and the value to: `v=spf1 include:spf.tapfiliate.com ?all`
   * **If you ALREADY have an SPF record:** Do **not** create a second one. Instead, add `include:spf.tapfiliate.com` inside your current record.
     * *Example:* `v=spf1 include:_spf.google.com include:spf.tapfiliate.com ~all`

**Final Steps in Tapfiliate:** Once your DNS is updated, go to **Settings** > **[Branding options](https://app.tapfiliate.com/a/settings/custom-branding/)**. Scroll to the bottom to enter your **Sender’s Name** and **Sender’s Address**, then click **Save**.

![](https://mintcdn.com/tapfiliate-help/1iW9-M7MOhKRwS9v/images/3159314/01-chrome-fcaz2aymmh.png?fit=max\&auto=format\&n=1iW9-M7MOhKRwS9v\&q=85\&s=bb6eb4a18e5b037a93211a1c6985d235)

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## Notes

* **Public Email Services:** Please bear in mind that an address from a service such as Gmail, Hotmail, or Yahoo will **not** work—the address you submit must be a part of a domain that you own.
* **Affiliate Recruitment:** Setting a sender's email is a **pre-requisite** for enabling [Affiliate Recruitment Actions](https://app.tapfiliate.com/a/affiliate-recruitment/actions/).

**Encountering issues?** > We've prepared a [troubleshooting guide](https://support.tapfiliate.com/troubleshooting-faq/faq-setting-up-your-affiliate-marketing-program/why-is-my-sender-email-not-working.md) with a list of common issues and how to solve them. If you're still encountering issues, you can reach out to our support team.

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## Next Steps

* **Troubleshooting:** Having trouble with your email firing? See our [FAQ: Troubleshooting Sender Email & SPF issues.](https://support.tapfiliate.com/troubleshooting-faq/faq-setting-up-your-affiliate-marketing-program/why-is-my-sender-email-not-working.md)
* **Automation:** Now that your email is set up, start [Trigger emails](https://support.tapfiliate.com/advanced-configurations-automation/launch-plan/trigger-emails.md).


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