In this article we will discuss:

We've also included a short FAQ section at the end of this article.

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Multi-level affiliate marketing (MLM), otherwise known as Multi-tier affiliate marketing or network marketing, is a marketing strategy whereby affiliates are able to recruit other affiliates (sub-affiliates).

The typical incentive of MLM is that it grants each member of the network the opportunity to earn commissions from conversions driven by their recruited affiliates.

Multi-level marketing can be a powerful catalyst for any affiliate program. In this article we'll go into further detail about how this feature works and how you can enable it.

Please, note that starting from October 25, 2023, this feature is exclusively accessible through our Pro and Enterprise plans. For additional information on feature availability, kindly refer to our pricing page.

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To kick off your MLM program, you'll first have to create a level.

To do this, click on Settings > Click on the MLM tab under Programs.

Once here, you will see an overview of existing levels within your program, as well as the option to create new ones.

If you have not yet created a level, you can click on the "Add level" button.

This will open a window where you can set the commission rate for the new level.

Here's a quick video of the process!

After creating your level, MLM is officially enabled for the program:

You can create as many levels as you'd like - there's no limit.

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Tapfiliate's MLM feature is relative. This means that the affiliate driving the conversion will get the highest reward (Level 1/standard commission).

Affiliates who are a part of the corresponding affiliate's upline (and within the range of the levels you have set) will also be eligible for a commission from a conversion.
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Let's say we have the following commission structure set up:

These are the affiliates, along with their relationships:

If Angela drives a sale with a value of $100, the rewards would be distributed as follows:

Now, if Tyrell drives a sale with a value of $100, the commissions would be distributed as follows:

Because Level 4 does not exist, Darlene would fall outside of the set range of rewards; thus she's not eligible for commission.

Tapfiliate's MLM feature is designed to give everybody who is a part of the affiliate network an equal opportunity to earn the highest level of commission.

It's not based on just how big the network can grow to be. We do not issue rewards based on recruitment or how many people an affiliate can recruit, but rather on the performance of the network's individual members.

This means that an affiliate's position within the network has no influence whatsoever over how much they could earn - only effort is rewarded and the affiliate driving the conversion is always guaranteed the highest commission (Level 1/Standard).

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1. Affiliates can share their unique recruitment link - When new affiliates sign up using an affiliate's recruitment link, they will automatically become a child of the affiliate who shared the MLM invite link.

2. Set an affiliate’s parent through the Tapfiliate interface - On your Affiliates Overview > Click the affiliate whose parent you would like to set. You can then set the parent affiliate in the MLM section located inside the right-side panel.

This may also be done through the affiliate's full profile.

3. Set a parent through the REST API - It is also possible to set the parent affiliate through the API, using the Set parent endpoint.

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The MLM sales goal is a feature that incentivizes parent affiliates to drive a certain conversion amount before they're eligible to claim commissions earned through their downline.

If the goal conversion amount set is not reached, the parent affiliate will not be eligible to receive commissions through affiliates in their downline.
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​Note: This feature is a available in our Enterprise plan.

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Tapfiliate's MLM feature was designed with infinite expansion in mind.

This means that affiliates can recruit as many other sub-affiliates as they'd like, and the affiliate network can expand infinitely both horizontally and vertically.

No. Tapfiliate does not support charging potential affiliates to join or participate any affiliate program.

No. Our MLM feature does not support rewarding affiliates for recruiting other affiliates beneath them. We only issue rewards based on actual conversions/purchases.