UTM parameters are tags you add to a URL which help you collect extra information in Google Analytics, aggregating valuable data to the data already collected there.
While Tapfiliate is a great resource to track and collect data for your affiliate programs, having a Google Analytics account will help you get other insights regarding the traffic arriving at your website.
The resulting link would be something like:
https://yoursite.com/?utm_source=${affiliate.id}&utm_campaign=${program.title}
This means the different affiliate.id and program.title will appear clearly discriminated in Google Analytics as well.
Adding UTM tags to your Tapfiliate links is incredibly easy - simply append them to the end of your Tapfiliate landing page URL.
To do this:
Go to Settings > General > Landing page url.
Type out your UTM parameter at the end of the link (i.e.
?utm_source/campaign/medium, whichever suits your purposes best)Click on "Tags" to view merge tags and click on the one you'd like to add to the link. The link in this field would look something like this:
https://yoursite.com/?utm_source=${affiliate.id}&utm_campaign=${program.title}Save your settings.
Once saved, our software will swap the merge tags for each affiliate.
Referral links will include the UTM parameters in the referral link.
Don’t feel confident tagging the two together yourself?
Google has a very handy tool for adding UTM tags to any link.